Why can’t I do it?
Goodwill is easy. 1st ever Neighbourly and Personal gift giving initiative piloted using “Eid” as a grand occasion
Designed by: studentasim
Program: A Toy for You A Toy for your Neighbour
Slogan: Goodwill is easy
Purpose: To establish goodwill (A not for profit initiative. All other purposes, email firstname.lastname@example.org)
Further: To raise awareness about an occasion, in this case EID. Can be modelled in any faith based community
or by anyone who cares about their community
Future: Demonstrated and documented so YOU can run this program in your locality. See below
How it works: This is a 2 in 1 program. A 1st ever neighbourly and personal gift giving initiative. Get 2 gifts not 1! Keep 1 and give 1 to your neighbour! The main intent is gift giving by
1) rewarding the people that support a mosque/church/temple, etc./community/group/organization 2) go 1 beyond and gve them an extra gift for their neighbour
Scalability: Yes. This is not limited to just toys. The campaign could be called something else, i.e.:
“A Gift for You
A Gift for Your Neighbour”
Appeal: World Wide
Media: 6 media stories – 1 in Uganda, 1 in Washington D.C., 4 in Toronto
Corporate Sponsorship: 3
Local Sponsorship: 5
Initial Target: $10 000
Money Raised: $2 000
**Number of Toys bought: 1350**
Time frame: 32 days – Sept. 24-Oct. 26, 2012
Prior planning: None
Occurred: Oct. 26, 2012 (Historical)
Where: Al-Falah Islamic Centre, Greater Toronto, Canada
Campaign link: khadijahgoestoschool.com/eid2012
SHOW Time (October 26, 2012) EID Mubarak!
Eid Haiku Poem by studentasim
How it started
RELIGION makes us DIFFERENT,
Yet isn’t that OK?
The differences that we have,
Is what makes us PRAY.
Whether there is GOD,
Or whether YOU think there isn’t.
We have our BELIEFS,
The sun has still risen.
The MURDER of CIVILIANS
Can never be the MISSION.
My FAITH does not BLIND me,
Neither does my VISION…
- studentasim (Asim Hussain)