Designed by: studentasim
Program: A Toy for You A Toy for your Neighbour
Slogan: Goodwill is easy
Purpose: To establish goodwill (A not for profit initiative. All other purposes, email email@example.com)
Further: To raise awareness about an occasion, in this case EID. Can be modelled in any faith based community
or by anyone who cares about their community
Future: Demonstrated and documented so YOU can run this program in your locality. See below
How it works: This is a 2 in 1 program. A 1st ever neighbourly and personal gift giving initiative. Get 2 gifts not 1! Keep 1 and give 1 to your neighbour! The main intent is gift giving by
1) rewarding the people that support a mosque/church/temple, etc./community/group/organization 2) go 1 beyond and gve them an extra gift for their neighbour
Scalability: Yes. This is not limited to just toys. The campaign could be called something else, i.e.:
“A Gift for You
A Gift for Your Neighbour”
Appeal: World Wide
Media: 6 media stories – 1 in Uganda, 1 in Washington D.C., 4 in Toronto
Corporate Sponsorship: 3
Local Sponsorship: 5
Initial Target: $10 000
Money Raised: $2 000
**Number of Toys bought: 1350**
Time frame: 32 days – Sept. 24-Oct. 26, 2012
Prior planning: None
Occurred: Oct. 26, 2012 (Historical)
Where: Al-Falah Islamic Centre, Greater Toronto, Canada
Campaign link: khadijahgoestoschool.com/eid2012
SHOW Time (October 26, 2012) EID Mubarak!
Eid Haiku Poem by studentasim
Eid is so special
Smiling, Praying, Gift Giving
Just like Christmas time…
EID Day – A Toy for You A Toy for Your Neighbour™ in pictures. Click the happy girl to go to the entire album on facebook.
A Toy for You A Toy for Your Neighbour™ featured on Citytv
Stay tuned for more blog updates.
Eid Mubarak (Arabic: عيد مبارك, Hindi: ईद मुबारक Persian/Urdu: عید مُبارک, Malayalam: ഈദ് മുബാറക്, Bengali: ঈদ মুবারক) is a traditional Muslim greeting reserved for use on the festivals of Eid ul-Adha and Eid ul-Fitr. The phrase translates into English as “blessed festival”, and can be paraphrased as “may you enjoy a blessed festival” (Eid refers to the occasion itself, and Mubarak means “Blessed”)
I will be updating my blog, just been BUSY with so many last minute DETAILS!
Breakfast Television will be covering A Toy for You A Toy for Your Neighbour™ at Al-Falah Mosque just outside of Toronto!! Watch the updates LIVE after 7 a.m. www.bttoronto.ca/video/
Day 30 (October 25, 2012)
Let’s go shopping on the “Day of Arafa” – I never knew such details, thank you Wikipedia…
The Day of Arafa (Arabic: يوم عرفة) is an Islamic Holy Day, in which it is said that the religion had been perfected. The Day falls on the 9th day of Dhul Hijja (ذو الحجة) of the lunar Islamic Calendar. This happens to be approximately 70 days after the end of the month of Ramadan. It is the second day of the Hajj pilgrimage and the day after is the first day of the major Islamic Holiday of Eid ul-Adha. At dawn of this day, Muslim pilgrims will make their way from Mina to a nearby hillside and plain called Mount Arafa and the Plain of Arafa. It was from this site that Muhammad (Peace Be Upon Him) gave his famous Farewell Sermon in his final year of life.
It is said that a believer who fasts on this day expiates the past year’s sins and the sins for the year coming.
Something else I found…Imprint of the seal stamped on letters attributed to Prophet Muhammad(صلي الله عليه وسلم.) Reads الله (GOD), رسول (Apostle) and finally, محمد (Muhammad.)
According to the Islamic tradition, the seal was used by Prophet Muhammad(صلي الله عليه وسلم)on outgoing letters, for recipients to be able to verify the source.
Anyway, then I clicked on the link for the Prophet Muhammad’s (Peace Be Upon Him’s) last sermon, this is what I read:
“All mankind is from Adam and Eve, an Arab has no superiority over a non-Arab nor a non-Arab has any superiority over an Arab; also a white has no superiority over black nor a black has any superiority over white except by piety and good action.”
A SPECIAL thank you to the management of the Mississauga Flea market who also own the warehouse where the toys were bought
OK, I’ll give away the SECRET. If YOU want AMAZING toy prices (and also other household items), Tel: 416 915 1516 and go here:
Day 29 (October 24, 2012)
[Excerpt from CNN iReport for A Toy for You A Toy for Your Neighbour™]
It now was my final day of campaigning and I was very concerned. I only had half the funds I needed to collect, and that being a revised target amount. I was going to make it work no matter how much I had, but I wanted to buy better quality toys and more of them. I was positive. I knew it could happen, I was going to push it. Eid was in 2 days. I only had the following day to go shopping. Time was what I was up against, I was at its mercy. Then something almost miraculous happened. Four different parties came through. I doubled my money in a single day! It’s seriously unbelievable. Each donation meant the world to me. To see the smiles on their faces…I really have no words left to describe such moments. The largest cash sponsorship came from a local optical shop, Ideal Optical owned by a Sikh woman. When she handed me that check, it took my breath away. What I had campaigned for all month, she almost matched by half in an instant. I tried to return it immediately but she assured me, “I have no reason to take the money back. This is for something good.”
What delicious tea and I ain’t kidding! Alokozay Tea! Thank You for your vision and sponsorship.
The beauty of any story is when it is shared. The point of this project was to introduce the IDEA and demonstrate how it works so YOU can use it in your cities and localities wherever you are! This project started only 3 weeks ago. Anything is possible. Be part of a project that can reach the World…
Help connect this story to the MEDIA so we can cover it and share it. If you know of anyone or if you are a member of the MEDIA, please email firstname.lastname@example.org
Just a few short hours away from purchase, can you help? Please contribute. Let’s reach our new goal of $2000. Use the donate buttons at the top or bottom of this page.
This is possible. Goodwill is easy…
Day 28 (October 23, 2012)
This project has shown scope. Here’s what’s going on. I wanted to raise $10 000 when I first started. In my heart, I know that’s possible because it isn’t that big of a deal. We’ve seen that this Idea can work…
Ok. So I collected $1000. It’s the best $1000 I ever collected. But I do want to say this. We got 24 hours. I am extending the deadline till Thursday morning when I go shopping for the toys. I want to make it $2000. I believe WE can do this. Can you help? If you can sponsor, please email me immediately. email@example.com
$2000 will help buy better quality toys AND more toys! Please reach out. Only 24 hours left…donate here via paypal OR email money transfer: firstname.lastname@example.org OR be a sponsor. Reach 450 families instantly.
Chuck E. Cheese sponsors A Toy for You A Toy for Your Neighbour™!!
WE GOT THE LOCATION!!! Special THANK YOU! to ICNA Canada @ Al-Falah Islamic Centre for supporting this project and trying something NEW! People of ALL faiths are welcome. Please do come! One day, I wish we had so much $$$ that we could invite the entire city.
Day 27 (October 22, 2012)
Interviewed on CIUT FM 89.5.
Good interview, barely made it in all that traffic. It pays to know the ins and outs of Toronto These guys believed in the cause…just amazing…
A number of sponsors came through today!
Our corporate sponsor, FRESHCO! donated close to 500 BAGS to put the toys in!
The FRESHCO that sponsored this event is in Mississauga at the Westdale Mall.
1151 Dundas Street West Mississauga, On L5C 1C4. For more info, contact: Jodie Marvin, Store Operator. 905 896 4516
They even have a Halal butcher shop right inside the store!
Thank You to Shaheen Food Centre for believing in A Toy for You a Toy for Your Neighbour™! Just HUGE in the South Asian catering business with close to 20 years of excellent service in the Greater Toronto Area. Map Call 905 277 4111
Just look at their logo, I LOVE it. It’s so artistic and elegant…
I even conned my accountant into becoming a sponsor Mr. Malik is simply an OUTSTANDING Accountant. A smart man with a lot of insight and a friendly smile This guy is good, Corporations and personal, he’s the man.
61 Dundas Street W. Mississauga, ON L5B 1H7 email: email@example.com Phone: 905-949-2274
Day 26 (October 21, 2012)
Updated the blog.
In the midst of making final arrangements..we are just a few days away from EID!!
Getting ready for my radio interview on 89.5 FM in Toronto for A Toy for You A Toy for Your Neighbour tomorrow @ 11:45 a.m.
Cleaning my room! Literally no time for myself…the project has been heavy…Gotta get it in…A clean room is what will make this project a Success…
Day 25 (October 20, 2012)
Lahore Tikka House sponsors A Toy for You A Toy for Your Neighbour™! Believers in Khadijah goes to School since the beginning. Hands down, “The Home of Halal Pakistani Cuisine” (Indian/South Asian) the MOST popular restaurant in Toronto for South Asian cuisine (Indian Bazaar on Gerard Street). Make sure you check them out.
Day 24 (October 19, 2012)
A BIG Thank You to the Noor Cultural Centre for having me share the IDEA of A Toy for You A Toy for Your Neighbour™ with their congregation. They supported this initiative, just incredible! Thank You!
Stay connected with them on facebook: Noor Cultural Centre facebook page.
Day 23 (October 18, 2012)
Toys R Us donates to A Toy for You A Toy for Your Neighbour™
It’s not the quantity that matters, it’s the thought.
What INCREDIBLE GIFTS…I’m speechless…
Day 22 (October 17, 2012)
Phone calls, emails, follow ups, NEW Ideas…
Looking for a videographer, can you help?
Day 21 (October 16, 2012)
Visited the Toronto Women’s Bookstore today. Times are hard and they unfortunately have to close down. Special thank you to Victoria from the Toronto Women’s Bookstore for believing in Khadijah goes to School. This is where I had my first book launch! We had good points in common, like social justice and challenging bigotry and anti-Islamic bigotry. Thank you for carrying Khadijah goes to School.
The launch also got picked up by Quill & Quire. Thank you Victoria and I wish you all the best.
Day 20 (October 15, 2012)
Radio interview in Washington DC.
1 for You 1 for Your Neighbour™ is a concept that works by Celebrating AND Sharing. Reward the people that support You AND give them 1 more, so they can establish goodwill in the wider community.
Host Zarinah Shakir liked the Idea of this concept moving beyond the Muslim community and being a part of all communities.
1 for You 1 for Your Neighbour™ (currently: A Toy for You A Toy for Your Neighbour™) is being piloted using EID as a grand occasion to show how this Idea can work.
Day 19 (October 14, 2012)
The story got picked up in Uganda. I did a radio interview.
One of the guests liked this Idea and used Israel and Palestine as a prime example to use the 1 for You 1 for Your Neighbour™ concept. A simple and effective way to create dialogue, share perspectives and have people talk to each other.
This is also where I introduced officially for the very first time, a new concept I have developed and have been working on:
The Islamic Information Industry™
Day 18 (October 13, 2012)
The Beauty of Collaboration is IMMACULATE!
Day 17 (October 12, 2012)
How important is it?
When those moments blink?
How important is it?
After when you think?
How important is it?
When you’re still and shake your head?
How important is it?
Are you playing or are you dead?
Do you remember all those times?
Play it like a movie, play it till it rhymes
You remember their faces?
You remember the favours?
What is debt?
How much do you got to Pay?
This is Real
Or is it?
Or it just pronounced R-E-A-L?
What’s it going to take?
Every time you take the Hit
But it isn’t enough
What does it mean to be Real?
It’s not so much a question as much as it is The Now
There were many times to question
The twists and turns led you to this state
Do you stand indefinitely?
What is the matter?
How important is it?
Day 16 (October 11, 2012)
Vimeo HD link: vimeo.com/51213304
Day 15 (October 10, 2012)
The story got picked up in Uganda!! Uganda? Yeah! Uganda. I will be doing a radio interview this weekend. I’ll try to get the link and more info if I can…
Day 14 (October 9, 2012)
Location still in the works, getting closer! Didn’t realize how bureaucratic things were…thought that was only in a corporation, not mosques! This all happened fast, but that’s the way it happened. It is what it is. Saw the toy prices. Remembered those good people giving out gifts from a plastic bag last EID. Felt this could be better and BANG! It came together and combusted. Went in without the Location lol. It`ll work out, some how God Willing. IF anyone knows of a suitable location, please email firstname.lastname@example.org. My Location is still in the works (God Willing) but just in case…
The Concept itself is meant to be shared, something very different i.e. you can do this in London, England. We just need that platform. Gotta figure out a Plan B in case
Need more donations to make the purchase next weekend. Appreciate it if you guys donated $5, $10, $20…
People might get the Idea that sponsors come on board means a lot of money or something, but that isn`t always true. It`s also an exchange of services, like they might give you bags or food, but not money. Things are moving at light speed. Time is ticking. Trust me, we need $$$ to buy some goodies!! hah!
While out and about, decided to get my parrot a gift. An EID gift in advance. At least someone will get something
Day 13 (October 8, 2012)
Karamia is on board as an Official Sponsor!
Will follow up with other sponsors to see if they are interested tomorrow.
Day 9-12 (October 4-7, 2012)
Only 2 and a half weeks left! Raising funds! Have talked to some more organizations to spread the word. In more talks with a mosque about hosting the event.
Talked to some amazing people who have given me a ton of Ideas to follow up with to raise the money we need. If you ever want to learn something quick, put yourself in a jam…
Got a donation off a friend. He isn’t Muslim, but that’s the point, it doesn’t matter…
Day 8 (October 2, 2012)
Interviewed on South Asian Focus TV.
Day 5 – 7 (Sept. 29 – Oct. 1st, 2012)
The beauty of seeing an Idea grow and develop is talking to people! So much going through my mind but things are starting to clear.
I had an epiphany! WE just need to pilot this event to prove that it works. WE could even do it with $1000! I know it’ll work and that’s more important then just being fixated on the $10 000. i.e. I don’t only need the 10 grand to make it happen. I swear that was a HUGE weight lifted off my chest. I can breathe! I will collect what I can collect. Gotta show this Idea will work.
Also, the campaign is now Officially called A Toy for You A Toy for Your Neighbour™ to show a clear purpose when people hear the slogan. My base Idea: 1 for You, 1 for Your Neighbour can be made “concrete” by having a more specific objective. The base concept can extend to any initiative, i.e. A Gift for You, A gift for Your Neighbour, a Muffin for You, A Muffin for Your Neighbour.
The whole point of the Idea is to 1) Celebrate, You get something and 2) Share, your neighbour (or colleague/someone you know) gets something. A way to build goodwill and share perspectives.
Spoke to the producer of South Asian Focus on Rogers TV. He loved the Idea. He told me I might be on this Tuesday…but then I didn’t hear from him for 2 days. It didn’t help that the phone I had wasn’t working properly. I couldn’t reply back to him to confirm if I could make it from my side. It’s the last time I think I’ll make a deal for a phone in a parking lot. You realize how it is when you got pressure on you? Every second seems like an eternity. My phone wasn’t working…I couldn’t email him back. I got back to him several hours later…but those moments that ticked, were the most uncomfortable…he asked me to get back ASAP…and that feeling of not getting back to him ASAP could mean someone else taking my spot…disturbing. I finally emailed him much later. He also finally came through.
Day 4 (September 28, 2012)
Juma, Friday prayers. Went to a wedding that night. Wasn’t feeling too good. Just thinking about the money. Ever think about 10 Grand on your head? It actually weighs quite a bit…
Day 3 (September 27, 2012)
I could have never done this while I was working but it’s great while you’re interviewing! Had to go to Scarborough for an interview. I was like, I’m here, let’s meet some people. I walked into some mosques and spoke to community leaders. Everyone I spoke to really liked this Idea! An Imam even donated! Still don’t got a location for the event…argh!
Met a brother and we discussed getting Media on the event. Amazing suggestions. Just like getting Media on the book, gotta work for it…it’s all in “The Pitch” he said…
Day 2 (September 26, 2012)
Presented A Toy for You A Toy for Your Neighbour™ to the local Imam at the mosque. He loved it! This is good.
Called up a bunch of organizations to see what they initially thought. No one seems to pick up the phone so I left messages. Just great, I knew it would happen this way, hmm…
Day 1 (September 25, 2012)
Raising $10 000 in 30 days is a HUGE deal, I’m starting to realize that I’ve never raised this kind of money before, especially in such a short time frame. I want to do this well and make it an event for anyone to attend. There’s a lot of things going through my mind, but I know I want to do this.
How do you get the word out? I need to make a video! Called a bunch of people, who can shoot???!
Shot the promo video. Lesson learned, don’t film inside a department store, you’ll get kicked out!
Special Thank You to Marcos Mendosa of Your Best Self for shooting the video lickity split!
Toronto’s own Ed Mirvish (Honest Ed’s). Honest Ed’s started giving away free Turkeys every Christmas to the Public from his famous store in Toronto: Honest Ed’s. Himself not Christian, but Jewish, his goodwill was a beautiful inspiration for others to model.
One day, we could open up the doors on EID and tell the public, come and get a gift…
My base concept is: 1 for You, 1 for Your Neighbour™. This concept can be modeled in Your city! (if not for profit) This IDEA can be extended to any type of gift. The idea is to take 2 gifts – Celebrate (You get a gift) AND Share (take another gift and share a gift with your Neighbour/Colleauge/etc.). It’s a neat way to enjoy an occasion. It’s an inclusive activity where everyone benefits. Other Ideas: “A Gift for You, A Gift for Your Neighbour”, “Samosas for You, Samosas for Your Neighbour”, “Somthing for You, Something for Your Neighbour”, etc.
To pilot the concept of 1 for You, 1 for your Neighbour™.
“A Toy for You, A Toy for Your Neighbour™ was piloted on October 26th, 2012.” - A unique Public opportunity to celebrate AND share an occasion, in this case, EID being the first example.
Celebrate – 1st ever public event to give away of toys to the children for Eid (all faiths welcome). Reward those who come!
Share – Take 2 toys. Yes 2 toys not 1! Keep 1 and give 1 to your neighbour! (With Parental supervision of course)
Because the children deserve it. Imagine getting a toy when You were a child?
Because we need to reach out and share with our Neighbours.
Not everyone can come to the mosque and not everyone knows about the mosque. WE can put smiles on children’s faces either way, it’s a win win.
Because it’s important to “tell your story.” To promote Dialogue between People on the ground, including Educational Dialogue that can help increase awareness about EID and by virtue of that, providing a personal Islamic perspective and Islamic information (challenging anti-Islamic bigotry). This is an initiative that supports the Islamic Information Industry.
Because this initiative can inspire other actions that “build bridges” and create Dialogue.
Because it’s easy to do.
Location? Good question. This PIECE is absolutely about CRITICAL DIALOGUE NEEDED, NOT SINGLING OUT ANYONE PUBLICLY. Through critical dialogue, WE can IMPROVE. It can only be this way.
The story of the location is a story on its own. The fact of the matter is I never had a location until 5 days before the event (EID day) which was cause for immense pressure. There were reasons for this, reasons that were out of my control. To be fair, time was short. I do understand this, however I started the “process” as early as possible with “a” group. After really looking at the overall Idea, I’m dumbfound, was it REALLY me who hadn’t “thought it through?” I have to say it was a failure in lack of vision on their part with a story spun of wild “complexity” that did not exist. With this being said, it was only “some” individuals who disagreed which is an important point to note. Usually an entire organization is demonized but it can also be just some people in there that are responsible for not fully grasping an initiative. The fact is the IDEA wasn’t wholly accepted because if it was, this could have easily been executed. The question is WHY? Was it truly as complex as it was made to be? This was a pilot Idea for God’s sakes, could not the intent be demonstrated? Isn’t there room for this? Did it have to be perfect? Even if the Idea was rubbish, it wasn’t encouraged. I was told I was an “individual” and individual ideas were not to be supported. I assure you, NOTHING will change with this behaviour, NOTHING.
This Idea I worked on is a part of a series of Ideas I believe, is “what’s next.” We need Ideas to make our communities progressive. We need Ideas to inspire MORE creativity. We do not need LESS Ideas. This also means WE NEED PEOPLE who are “open minded” for lack of a better term. Does anyone REALIZE just how SERIOUS all this is? People are getting KILLED OUT THERE. HATE is at ALL TIME HIGHS. Do you think this will just GO AWAY?
WE need people, and by people I mean administration of Mosques (and other Religious organizations), to not be so bogged down with something being a “Mosque thing.” We need administration in mosques to BELIEVE in Ideas and ENCOURAGE more Ideas from those that come to the Mosque. HOW else are we GOING TO REACH SOCIETY? It doesn’t HAPPEN unless it HAPPENS. The administration NEEDS to include those that come to the mosque in its FUTURE. The administration NEEDS to UNDERSTAND IN A VERY SERIOUS WAY that the Islamic community in particular, needs to get involved with Society and it is a RESPONSIBILITY of the mosque to first of all recognize this AND second of all, facilitate this. PEOPLE should be ENCOURAGED to submit REAL ideas, NOT JUST drop them off in a “suggestion box” and NEVER hear about them again AND if so, there SHOULD BE a process where suggestions are ADDRESSED on a constant basis.
The REAL QUESTION is what do most people get out of the mosque in its CURRENT STATE? Is it enough? How do me make mosques magnets of attraction?? There are a TON of people in the community who can make the Mosque a resourceful place IF SOMEONE BELIEVED IN IDEAS.
That I think is what this comes down to, IDEAS and VISION. For those that cannot see this, I believe they MUST GO. This isn’t a GAME, this is REAL. Maybe WE all don’t FEEL THE NEED to do anything, perhaps that’s true with the current way things are RUN and then the MOSQUE keeps asking you WHY you aren’t doing ENOUGH. HOW do you THINK it ACTUALLY WORKS? This isn’t AMUSING, this is an INFINITE LOOP. People NEED to be INTRODUCED TO IDEAS so they can be effective and in absence of that, WHAT do you really expect from them? The public should have a SAY in this. WE are losing too much time and WE are losing too many people. This shouldn’t be about EGO or maintaining a JOB, this is GOD’s work to run a mosque. STOP complaining about SOCIETY and its ILLS without first empowering your people. It doesn’t work any other way. I am not the most religious person on earth BUT I can assure you I believe in this from the Qur’an: “Truly, God does not change the condition of a people until they change what is in themselves.” 13:11
It doesn’t MATTER if YOU make it to the front lines of the paper or WE do, it’s ALL POSSIBLE. Individuals CAN make a difference, not just an organization. Whichever way, isn’t this supposed to be for the GREATER GOOD?
Please don’t hold us back. Just because some of you might not have vision and potential DOES NOT mean WE, from the People, do not. The ARAB SPRING and OCCUPY WALL STREET was no accident, don’t you think there was a REASON for it? Let this encourage CRITICAL DIALOGUE for the good of the MAJORITY…
ONCE AGAIN, This PIECE is absolutely about CRITICAL DIALOGUE NEEDED, NOT SINGLING OUT ANYONE PUBLICLY.
A BIG Thank you to Al-Falah Islamic Centre for making this happen.
A Toy for You A Toy for your Neighbour™ was piloted on Eid day in the Greater Toronto Area: October 26, 2012.
Stay updated on facebook: facebook.com/khadijahgoestoschool